BBC Radio 1 to launch iPlayer video channel
Music station makes a "giant step into a multimedia future" with new service featuring exclusive performances and interviews.... Radio 1 tv?
The BBC is to launch a new video channel for Radio 1 on the iPlayer on-demand and catchup TV service.
Radio 1's video channel will show exclusive performances and interviews that have not been scheduled to appear on any of the BBC's TV channels. The popularity of the radio 1 youtube channel is increasing therefore they have decided to create a channel as users can watch this on tv due to it being widely popular.
"The BBC said that the radio station's move marked a "giant step into a multimedia future" that it is hoped will mean Radio 1 will reache a larger audience of younger music fans." quote from the guardian website. The launch is for youths who listen to music a lot and visit their youtube channel can now watch the tv channel. The BBC said that currently the biggest viewers of Radio 1 video clips are girls aged between 13 and 17 years old.
"I'm very excited about transforming Radio 1 from being just a radio station into being a full audio-visual channel," said the BBC Radio 1 and 1Xtra controller, Ben Cooper. "Radio 1 has always pioneered innovative ideas and led the way in engaging with young people and this is another huge step in cementing that reputation."
BBC Radio 1 has 550,000 subscribers online and its website receives nearly 12m views a month therefore meaning that a channel on tv can be as popular; if not more popular than the youtube channel itself
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