The article from the Dailymail website talks about metrosexuality and how the 'new man' has changed the way that men are perceived and now looked at. They discuss David Beckham and the fact that the 'new man' or metrosexual man cares about fashion, food and good grooming. The idea of metrosexuality is considered "gay" however the article explains that metrosexuals are not gay and in fact are just in touch with their feminine side.
The poster for bend it like Beckham represents females as the main characters and playing a mans sport (Football). The two female characters on the front of the poster are wearing clothing main stereotyped to be worn by males such as the track suit, shorts and trainers.
The trailer from Bend it like Beckham represents the female protagonist in the film as subverting the typical stereotypes of the traditional female representations. The film is about a female in a traditional family who wants to fulfil her life long ambition in becoming a football player for a major league team but it constantly shot down by her family.
The standard UFC poster consists of guys as the headliner as the traditional cage fighting poster. Furthmore, guys are more associated with boxing and fighting types of sports in contrast to women who aren't seen as much in this type of field or line of work. In the below example, you can see two women enlarged to represent them both being the main event in the championship. This shows the opposite of what the usual UFC (cage fighting) posters show as they go against gender performance.
The advertisement for Mr Muscle represents the male audience as being able to do cleaning and house duties. This advert therefore subverts the typical gender stereotype set by people as the advertisement is portraying males as the ones who do the cleaning.
The fact that this advertisement only shows men boxing and does not portray women represents how women are generally not associated with the sport. This could be due to men being portrayed as violent and obnoxious and therefore and the ones who usually fight for a means of pride. This indicates to the viewer that boxing is more of a male sport and does not encourage women to take up the sport.
The front cover for Vogue can be linked to Female representations due to the girls shown on the covers are being portrayed as beautiful and classy. They often relate to the theory of Male Gaze as men look at these women. Females on the other hand look at these figures and aspire to achieve what they have in terms of looks/appearances.
The advert for lynx represents a patriarchal society and connotes to men that if you buy our product (lynx), women will fall in love with you and follow you around. This advert promotes this kind of society and the fact that men have majority of power in society as they are able to control the way women fall for them (in the advert).
The usual exercise magazines consist of images of men on the front cover however this subverts the gender stereotype due to there being a women on the cover in great shape. The cover empowers women as it provides visual support to women across the world as a means of aspiration to one day get a good figure like the women being portrayed on fitness magazines.
http://www.dailymail.co.uk/sport/football/article-2375240/Neymar-says-hes-metrosexual-like-David-Beckham.html
The 'New man' is seen as a bad perspective for people to be represented as due to them appearing slightly more 'gay' than the average man.
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