Film trailer analysis

12 years a slave trailer

The trailer for 12 years of slave relates to Alvarados theory of black people and the way that the group is portrayed. The theory concerns four main ideologies which are that people represent black people as: Dangerous; Humorous; Exotic and pitied. In the movie, black people are pitied in relation to Alvarados theory of representations because they are treated badly and are slaves to the white characters. Also black people were considered dangerous to the white characters in the movie and therefore they were chained up so that they could not bring any harm towards their white owners. The film is based around how black people have no power during the 1800's and shows how they were treated. 

At the very beginning of the trailer, Frantz Fanons theory of 'Black skin, White masks' is evident. This is due to the main character being from New York is black however is a free-man and therefore has a considerably good life in New York. He can be considered as having a 'White mask' due to the fact that he lives amongst white people and has white friends and hence the reason why he is attempting to fit in with this metaphorical white mask. 

Django Unchained trailer

Django Unchained is based on how black people were treated badly and were slaves to the white. They forced them to work on plantation sites picking crops and working their whole lives until they died. The movie follows this one slave who helps out a German bounty hunter who gives Django his freedom. He then allows Django to become a bounty hunter two as they both work together for a while before going after Django's wife at a plantation site. The movie relates to Alvarados theory of racial representations due to the fact that black people are pitied by the audience viewing the film. Also, they are feared and considered dangerous by the white characters in the movie. The characteristics in both Django unchained and 12 years a slave are the same in terms of Alvarados theory of racial representations and ideologies. 

The print below is a film poster in order to promote Django unchained. It consists of minimal writing and mostly images of various characters in the movie. Majority of the poster is red and yellow with parts which are black. The red could be in place to represent the blood and gore of the movie as the film itself is based around slavery and the way that black people were treated. Furthermore, the poster does not give much away at all however the fact that Leonardo Dicaprio is larger than the rest of the people portrays him as quite an important character in terms of the film.  

Chris Rock Stand up 

Chris Rock is an African American comedian who is on television. In terms of Alvardos theory of racial representations, he is considered as humorous he is a comedian and therefore is not represented or looked upon as dangerous.