NDM 15/12/2013

Mail Online passes 10m daily browsers

Daily Mail website continues spectacular growth, also attracting a record 168 million monthly unique browsers in November

Mail Online continues to break traffic records, topping 10 million daily average unique browsers for the first time in November. The digital juggernaut is yet to see a significant slowing in traffic growth, with more than 168 million monthly unique browsers in November after hitting 150 million for the first time in October, according to latest Audit Bureau of Circulations figures for national newspaper websites published on Thursday.

• Daily browser numbers grew 8.29% compared to October, with monthly user numbers up 9.2%.
• Mail Online cracked the 150 million monthly browser mark
• it has added 15 million browsers in a month.
• The figure is more than 50% of Independent.co.uk's total monthly unique browsers in October.
• Mail Online said that it achieved a record day of traffic on 20 November, with 13,381,032 daily unique browsers.

In terms of newspapers, they seem to still be in competition with one another as none of the media producers want to go out of business. Everything is now available online and the fact that there is a price tag placed on the Sun and other papers does mean that a lot of people are going to not pay for newspapers and subscriptions to them as there are opportunities to access news for free. 

YouTube ad revenues tipped to jump 51% to $5.6bn in 2013

eMarketer expects video service to account for 11.1% of parent company Google's ad revenues this year

Google has never revealed how much money YouTube makes since buying the online video service for $1.65bn in 2006. That doesn't stop analysts and research firms taking guesses.

The latest is eMarketer, which has published its first estimates for YouTube's advertising revenues today. The company predicts that YouTube's gross ad revenues will rise...

• 51.4% to $5.6bn in 2013
• accounting for 11.1% of Google's total.

Once YouTube has paid ad partners and video creators their share, its net ad revenues are still expected to reach...

• $1.96bn this year
• up 65.5% compared to 2012's $1.18bn
• eMarketer has also broken out YouTube's net ad revenues in the US, estimating that they'll reach $1.08bn in 2013
• $850m of those coming from video advertisements.

It's all still guesswork, of course, and Google is extremely unlikely to announce the real figures anytime soon. Suffice to say the $1.65bn Google paid for YouTube in 2006 – a sum that shocked many people at the time – looks like something of a bargain in 2013.